Original Concept
Be a nonconformist (just like everyone else). That’s Adidas’ new mantra, according to their new advertising campaign, which gives us lesser mortals a glimpse into the three-striped life. For sixty glorious seconds we see an eclectic group of famous folk clad totally in Adidas gear party it up in a mansion to the soothingly insipid electronic tunes of Madcon. It is not clear what David Beckham, Russell Simmons, Missy Elliot, Kevin Garnett, et al. have enough in common to want to socialize, let alone dress identically. Perhaps a hefty check from Adidas suffices.
As if watching the idle rich being paid to be even more idle isn’t stupid enough, the commercial ends with the gentle command to “CELEBRATE ORIGINALITY.” What better way to do so than to wear the same clothes as everyone else?
Popularity: 44% [?]
Tags: adidas, advertising, celebrities, commercials