The subject of undecided voters came up in a recent episode of Wait, Wait! Don’t Tell Me!, National Public Radio’s weekly news quiz. Peter Sagal and the crew lambasted these Americans, portraying them as miserable idiots who should not be allowed to go outside on their own, much less vote in a national election. Although it was mostly said in jest (and cleverly so), there was a patronizing tone stemming from a disbelief that after so many months anyone could be unsure of who should be president.
With the Election Day around the corner, cable news channels, newspapers, and blogs are currently addicted to polls and projections. This data show that nearly half of decided voters want John McCain, and a little more than half want Barack Obama as president. This fifty-fifty distribution, which has been a consistent reality for the past two presidential elections and for this entire election season thus far, is an unfortunate artifact of our polarized political system. It is a guarantee that we will rarely know in advance who will win the presidency and that half the nation will be disappointed for at least four years.
The remainder of those polled is the 10% who have not made up their minds. But who are these people and why haven’t they yet decided after so close to the election? Are they truly idiots; mouth-breathers who are too stupid to vote or care about the issues?
This being only my second presidential election (I missed 2000 by a matter of months), I am fairly new to the game. In the past I certainly paid attention to the campaign news, especially those addictive polls whose nervous ticks send shudders through media coverage. I was also of the mind that, if by late October of an election year you haven’t decided on a candidate, you need to evaluate your commitment to Democracy. That is, I was until this election cycle.
Let me first mention that I have decided on a candidate; but it took me until recently to do so. Barring some major development that may come to light in the next week, I’ll hold fast to my choice. That said, I was part of that mysterious 10%; one of those idiots that would be heavily sedated the entire day on November 4th if Mr. Sagal has his way. To understand why it took me so long to decide, we need to look at the media and how it handles campaign coverage.
Modern political journalism is ratings-driven. Every election cycle cable news channels look more and more like play-by-play coverage of a month-long football game. The focus on minutiae and daily developments dominates the headlines until the next shocking gaffe or revelation bumps it out; e.g. today Palin wore a $100 scarf; twenty years ago Obama shook Roy Ayers’s hand; yesterday McCain made a funny wincing face at a speech in North Carolina, and so on. This cycle repeats every few days until the final day when it culminates with the big game, the actual casting of votes.
The ostensible reason behind this recent trend of obsessive, up-to-the-minute coverage is that by totaling up all of these random little points, voters can develop a more complete image of the candidates. There is a flaw in this explanation.
Take the game Trivial Pursuit. In the standard edition, there are thousands of questions on history, science, arts, entertainment, geography, and sports. Imagine sitting down and memorizing every single question and answer. Sure you may accumulate a huge sum of dates, names, and places, but you’ll have absolutely no context of historical events. You may be able to date of the Battle of Waterloo, but if you would never be able to write an essay on why the Duke of Wellington prevailed over Napoleon in 1815.
In today’s political coverage, we are presented with immeasurable little facts about four strangers on the national stage that, although fill the airwaves, do not form a cohesive picture. Like the Trivial Pursuit questions, we get a small glimpse of a fact, but we don’t know how it fits in with the whole.
Thus the real point of this coverage is not to inform but to get ratings. And the only ones who appreciate such coverage are those who have already settled on a candidate, providing an exciting emotional roller-coaster, similar to a football season. One day it looks like your candidate is going to lose, the next his opponent knocks himself down five points with a political fumble.
This is fine if you are paying to the coverage for entertainment; but if you are not a rabid fan of either team in the big game, play-by-play coverage becomes boring at best and alienating at worst.
Generally, the undecided are a skeptical voting bloc. They rely on their instincts instead of party lines. They want to know a candidate – his character, his policy plans– before they submit whole-heartedly to him. They weigh the pros and cons of each man. They debate whether it is worth voting for a third party to voice our true opinion. They want to know what they are getting themselves into before they pull the lever. The constant coverage may supply a wealth of information about McCain and Obama, but it does not give anyone on the fence a good idea of how either will do as a president.
Lacking in any kind of long-term, analytical coverage, this election has become a beauty pageant. Those ten-percent are forced to choose the one who wears flag pins, or who best went from rags to riches, or who has the best elocution. We must base our decision on whatever meaningless detail we pluck from the flood of data that comes at us. The is no big picture, no overall impression we get of any of the candidates, so we hold on until the very last minute, hoping for that last bit of inspiration that we know is never going to come.
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